Real-time Footfall Analysis Using Computer Vision

Introduction

Experience the future of brick-and-mortar business management with our cutting-edge Real-time Footfall Analysis Using Computer Vision. We collaborated with Elaraby to revolutionize the way businesses understand and optimize their physical spaces.

Challenge

• Ensuring compliance with privacy regulations while collecting customer data through CCTV cameras is a top priority
• Achieving accurate demographic data and security alerts requires sophisticated computer vision algorithms
• Data Management: Handling and processing large volumes of video data in real-time can be challenging

Solution

• Get instant access to the total number of visitors in real-time, enabling you to monitor footfall patterns throughout the day
• Understand the age demographics of your audience, allowing you to tailor your offerings to specific age groups
• Visualize the most frequented paths within your premises through heatmaps, helping you optimize store layouts and product placement
• Detects instances of stealing or robbery with a high degree of accuracy, ensuring the safety of both customers and merchandise
• Identify which products are picked up the most and which ones are frequently returned to the shelf, enabling better inventory management and marketing decisions
• Utilize insights to strategically place products throughout your store, encouraging customers to explore and make more purchases